Our Freedom Story

A few years ago, three of my friends were diagnosed with breast cancer. The ongoing theme from all their doctors was the importance of using natural products on the body, and especially to stay away from antiperspirant.

I'm not a scientist, but I am a mother, CEO, and a Cancer survivor.

You may not know (I didn’t), but breast cancer affects 1 in 8 women every year , i was one of those women when i was diagnosed.

This isn't just me talking; my three close friends have all been diagnosed with breast cancer within the past several years. Doctors advised us that it's not just what you put IN your body, but what goes ON your body is just as important. Our skin is our largest organ and absorbs over 70% of what you put on it. For example, did you know that antiperspirants are over the counter DRUGS designed to change the way your body naturally works? No drugs for me, or my body, so FREEDOM began. In my quest to find something that worked, I tried four, five, six different ones in a row. When all else failed, I went on to create my own deodorant with ingredients I had in my kitchen.

I am a chemist now, right? Using an organic, natural deodorant like ours is the first step to finding more healthy and safe products, unlike the conventional, not-so-healthy ones you buy in stores. Our products have been tested on humans, are so clean you can eat them (please don't eat your deodorant), and completely safe to use. With this natural deodorant, you can stay fresh all day long. This has made me very passionate about teaching others how to find the same personal Freedom I have found.

We're sharing the everyday luxury of a 100% natural line of bath and beauty products designed to give you Freedom in your daily life, starting with one armpit at a time.

You deserve some FREEDOM in your life…be healthy not stinky.

Ira Green,
Founder, CEO, and breast cancer survivor 🎀

Why choose Freedom?


Our story began with women bravely
battling breast cancer, and we are still
proud to be part of that fight.


No big corporations here. We are fully
independent - owned, operated, and
inspired by women.


Green is our thing! Our climate pledge
and eco-friendly, 100% recyclable
packaging help protect Mother Earth

Made For Women
By Women

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