These women are mothers, sisters, wives, daughters... 3 of them were my friends and one of them was me. The common theme from all of their doctors was the importance of not only what you put IN your body but what you put ON YOUR BODY. I had no idea antiperspirant was considered a drug by the FDA. So, I purchased my first natural deodorant, which did NOT go so well. When none of them worked for me, I decided to create one that did!
This is where I found my Freedom.
- Ira, Founder, Mother, Daughter, Cancer Survivor