Understanding Clean Beauty

March 12, 2018

Thank you to StyleCaster for interviewing our founder, Ira Green about understanding clean beauty. Check out some of the great mentions their article noted about understanding what is clean, green, and organic products.

Excerpts of the article below:

"there are no FDA mandates on using the word natural. Unfortunately, this means the word is free for anyone to use, including brands whose products may not be so safe."

Here are 2 main things to know:

1. Cruelty Free

If a product is labeled cruelty-free (including Freedom line), this means its ingredients, formulations, and end products have been developed without methods that require testing on animals.

2. The Non-No Ingredients

Parabens: Preservatives that extend shelf life of products but could cause issues with your reproductive system.
Synthetic Fragrance: The chemical compounds that determine how your product smells. Depending on a person's body chemistry, can lead to irritation and allergic reactions.
Formaldehyde: Often used to help with preservatives and protect against contamination. Unfortunately, it comes with dangerous side effects such as skin irritation and hair loss.
Aluminum: Most often found in antiperspirants to decrease sweats. Decades of research noted potential links to breast cancer.
Sulfates: Boost effectiveness of the product but can cause dry and damaged skin.