Our FREEDOM Story
HEAR THE FREEDOM STORY FROM OUR CEO/FOUNDER
Watching my 3 friends go through cancer treatments and modify what they could and could not put on their bodies was hard. I was floored about the things I had been using and mad at the natural options I had to choose from. After I made my first batch of deodorant in my kitchen, I knew I could make better products--not just for me, but for everyone. My friend called me crying because the deodorant I made in my kitchen actually worked, she felt normal and smelled great! I then knew I had to create more FREEDOM for others. It was not a small burning desire, it was a wildfire!
-Ira, Roma, Ava, and Stella